Judith L. Ward

In 2007 I was hired by Danbury Hospital as a Director of Marketing.  My first charge was to refresh the brand of the hospital and create brand awareness in our primary and secondary market areas.  Foundational work included standardizing logo structure and creation of the tagline "A Higher Level of Care".  I then developed a long-term marketing plan for the hospital which was approved by the board.  The first step in this long-term plan emphasized promoting the excellence of services provided by the hospital.  This ad promotes the heart and vascular services for the hospital and highlights its excellence as measured by Healthgrades.  It ultimately raised top-of-mind recall for this service line by 20% as measured by consumer research.

Click on the multimedia tag to hear radio and tv advertisements.