Judith L. Ward

After 2 years in the market with the clinical excellence ads it was time to implement phase 2 of the overall advertising strategy.  The "Higher Level of Care" tagline was now being used by employees and patients alike as they described the hospital and it's services.  Now was the time to give that tagline some legs and further explain what a "Higher Level of Care" meant.  This launch ad highlighted all service lines, while highlighting the softer side of patient care and delivery - showing our new planetree status.